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Here, we focus on intentional reduction: colors are only used in a subtle way. Red is used for the important navigation elements that offer the user a quick and understandable path through the page. Flows are not allowed.

Colors
Red
Red

HEX: #EB0000

RGB: R: 235 G: 0 B: 0

Red125

HEX: #C60018

RGB: R: 198 G: 0 B: 24

Red150

HEX: #A20013

RGB: R: 162 G: 0 B: 19

White, Grey, Black
White

HEX: #FFFFFF

RGB: R: 255 G: 255 B: 255

Milk

HEX: #F6F6F6

RGB: R: 246 G: 246 B: 246

Cloud

HEX: #E5E5E5

RGB: R: 229 G: 229 B: 229

Silver

HEX: #DCDCDC

RGB: R: 220 G: 220 B: 220

Aluminum

HEX: #D2D2D2

RGB: R: 210 G: 210 B: 210

Platinum

HEX: #CDCDCD

RGB: R: 205 G: 205 B: 205

Cement

HEX: #BDBDBD

RGB: R: 189 G: 189 B: 189

Graphite

HEX: #B7B7B7

RGB: R: 183 G: 183 B: 183

Storm

HEX: #A8A8A8

RGB: R: 168 G: 168 B: 168

Smoke

HEX: #8D8D8D

RGB: R: 141 G: 141 B: 141

Metal

HEX: #767676

RGB: R: 118 G: 118 B: 118

Granite

HEX: #686868

RGB: R: 104 G: 104 B: 104

Anthracite

HEX: #5A5A5A

RGB: R: 90 G: 90 B: 90

Iron

HEX: #444444

RGB: R: 68 G: 68 B: 68

Charcoal

HEX: #212121

RGB: R: 33 G: 33 B: 33

Midnight

HEX: #151515

RGB: R: 21 G: 21 B: 21

Black

HEX: #000000

RGB: R: 0 G: 0 B: 0

Blue
Blue

HEX: #2d327d

RGB: R: 45 G: 50 B: 125

Checking contrasts Colour ratios

SBB websites are designed with the following colour ratios. The quantities are to be take as guidelines – not as exact regulations – but significant deviations are to be avoided. If this is unavoidable, a check by SBB Brand Management is required.

60%
25%
10%
5%
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