Zur Navigation Zum Inhalt Kontakt Menu Principles Foundation Accessibility Design System Guidelines Deutsch Français Italiano English Our design principles User-centred Recognisable Inclusive Reduced Holistic Self-explanatory Task-oriented Appropriate SBB Brand portal Logo Digital clock Rights of use Base colors Functional colors Off brand colors Icons Timetable icons Pictograms About accessibility Über diesen Guide Contact Further information Product Owner User Research Interaction Design Visual Design Development Content Design Testing What is a design system? Designing Coding FAQ Help Process Contribution Contact Overview Base Components Overview Base Components Overview Base Components Overview Releases Design Tokens Komponenten Overview Base Informationen Sense & Purpose Community Assets Instructions Power-Apps Digital banner ads SAP Design Guidelines App Icons We always consider the holistic context of our solutions.


When designing solutions, the entire chain of experiences is always included. Upstream and downstream processes are considered to the same extent as other applications within the environment. In this way, the user experience across all processes can be lastingly improved.



We observe users as they work, then we consider all the work carried out in the context with all the tools used. We don’t just focus on the new system or the system to be replaced.

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