Button and link texts are short, action-oriented labels.

Their goal is to guide users with as few words as possible, reduce uncertainty and facilitate decision-making.

Buttons

Buttons are action triggers, not spaces for explanations. They let users instantly know what will happen when clicked.

Recommendations:

• Be clear. Use an instruction or request to act (Buy now, Continue, Send) or a clear navigational cue (e.g. “Go to settings”) so that the action is immediately understandable.

• Use 1–4 words. Buttons are scanned, not read. Short labels help to quickly identify actions and distinguish between multiple buttons.

• Do not explain in the button. If additional information is needed for understanding, place it above or below the button or in a tooltip.

Examples:

Links

Links lead to additional content or contexts. The label must give a clear indication of where the link leads to or what users can expect there.

Recommendations:

• Descriptive links. Use clear wording so that a link is understandable even without surrounding text.

Examples: