Button and link texts are short, action-oriented labels.
Their goal is to guide users with as few words as possible, reduce uncertainty and facilitate decision-making.
Buttons
Buttons are action triggers, not explanation surfaces. They make it clear at a glance which action will be performed when clicked.
Recommendations:
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Be clear. Use an action instruction or prompt (Buy now, continue, send) or a clear navigational cue (e.g. “Go to settings”) so that the action is immediately understandable.
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Use 1–3 words. Buttons are scanned, not read. Short labels help to quickly identify actions and more easily distinguish between multiple buttons.
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Do not explain in the button. If additional information is needed for understanding, place it above or below the button or in a tooltip.
Examples:
Links
Links lead to additional content or contexts. Their label must make clear where the link leads or what users can expect to find there.
Recommendations:
- Descriptive links. Use clear wording so that a link is understandable even without surrounding text.
Examples:
