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SBB provides templates for digital banner ads. Two different approaches are used, depending on the format.


The templates must be adhered to. If the desired format is not available amongst the templates, an existing template can be adapted. A template of a similar size should be used.

In general, and wherever possible, the entire red panel (version 1) should be used. In the case of small or extreme formats, version 2 can be used. It should be ensured that the majority of the banners which are implemented take the form of version 1 with the red panel.

The recommendations for accessible web content 2.0 given by WCAG (Web Content Accessibility Guidelines) must be followed when creating advertising materials.

Version 1


Example 1


  • Wideboard (994 x 250)
  • Expandable Wide Skyscraper (160 (300) x 600)*
  • Expandable Leaderboard (728 x 90 (300))*
  • Expandable Rectangle (300 (400) x 250 (400))*
  • Monsterboard (468 x 400)
  • Layer Ad (400 x 400)
  • Billboard (970 x 250)
  • Halfpage-Ad (300 x 600)
  • Maxi Skyscraper (245 x 600)
  • Utilisation of the window in expanded view
Version 2


Example 1
Example 2
Example 3


  • Wide Skyscraper (160 x 600)
  • Medium Rectangle (300 x 250)
  • IAB Fullbanner (468 x 60)
  • IAB Leaderboard (728 x 90)
  • Wallpaper (728 x 90 & 160 x 600)


HTML5 templates for download


Questions about CD: SBB Brand Portal, marke@sbb.ch
Questions about accessibility: Link

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