Zur Navigation Zum Inhalt Kontakt Menu Principles Foundation Accessibility Design System Guidelines Deutsch Français Italiano English Our design principles User-centred Recognisable Inclusive Reduced Holistic Self-explanatory Task-oriented Appropriate SBB Brand portal Logo Digital clock Rights of use Base colors Functional colors Off brand colors Icons Timetable icons Pictograms About accessibility Über diesen Guide Contact Further information Product Owner User Research Interaction Design Visual Design Development Content Design Testing What is a design system? Designing Coding FAQ Help Process Contribution Contact Overview Base Components Overview Releases Design Tokens Komponenten Overview Base Informationen Overview Base Components Sense & Purpose Community Assets Instructions Power-Apps Digital banner ads SAP Design Guidelines App Icons We involve real users in our decisions.

Real users are involved in the development of a solution regularly and from an early stage. Their involvement in a project is a fixed component of the holistic product development process. Product decisions are thus made on this factual base. Involving users helps to better understand users and their challenges to detect possible stumbling blocks at an early stage.​



We go to our users’ locations to interview or to observe them. We test our prototypes in the places where users carry out their work. This can be on the move, in the operations centre, the office, at the counter, on the train etc.

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