Our customers and employees should find their way easily around all SBB digital channels and access the information they require as quickly as possible. This works only with a user experience that is consistent across all channels, which is guaranteed by a presence that is standardised across all platforms.

Alongside information about our UX principles and accessibility, here you can also find out everything about the design systems for SBB websites and mobile apps. The information and instructions on this page are binding for both internal and external projects. Everything that is created, edited or revised in the digital field must be approved by SBB Brand Management and the UX Team.

Our principles. Which principles must be considered for a good experience.

Accessibility. Our solutions can be used by as many people as possible in as many situations as possible.

Colors. A consistent use of colour is crucial for recognition.

Logos, icons and pictograms. Collection of all icons, pictograms and app icons.

Mobile. Mobile design system for native, mobile applications on phones and tablets.

Lyne. Design system for SBB websites, customer and employee applications.

Maps. Design system for displaying maps and routing on all digital channels.

SBB Brand Portal. All information on SBB branding – logo, colors, typography, wayfinding, architecture, film and image, design templates, rolling stock and much more.