Principles Foundation Accessibility Design System Guidelines Deutsch Français Italiano English Our design principles User-centred Recognisable Inclusive Reduced Holistic Self-explanatory Task-oriented Appropriate SBB Brand portal Logo Digital clock Rights of use Base colors Functional colors Off brand colors Icons Timetable icons Pictograms About accessibility Über diesen Guide Contact Further information Product Owner User Research Interaction Design Visual Design Development Content Design Testing What is a design system? Designing Coding FAQ Help Process Contribution Contact Overview Base Components Overview Releases Design Tokens Components Overview Base Informationen Overview Base Components Sense & Purpose Community Assets Instructions App Icons Power-Apps Digital banner ads SAP Design Guidelines Image

What does the component do?

  • Images help texts to be understood.

When should the component be used?

  • Images may be used to support text communication (visual communication).

Rules

  • The production of images and illustrations is governed by the provisions of KOM. See brand portal: Photos and Illustrations.
  • Images should generally be used sparingly.

Variants and States

A distinction is made between the following image styles:

  • Photography
  • Illustration
  • Infographics

Accessibility

  • Text on background (e.g. infographics) must have a minimum contrast of 4.5:1.
  • Graphics with information content must include an alternative text.
  • The image itself does not have to be described but instead its message in text form.
  • Purely decorative graphics (e.g. mood images) expressly do not contain any alternative text.
  • Complex visual images (e.g. infographics) must also be created in another form (e.g. tables).
Imprint Contact Data privacy Cookie settings