# Our design principles

Which principles need to be taken into account for a good user experience?​

The attention for user experience is growing within SBB and is no longer an important topic only for the UX team. ​ We have created the UX principles to strengthen a common view of how user experience should be understood and lived within SBB.​

The six principles should be perceived as guidelines. They help you and everyone involved to ensure that UX concept decisions within your project can be aligned accordingly.​

You can apply these principles as a tool for the entire duration of your project. ​At the beginning of a project, everyone who is involved should be aware of the principles. During the project you regularly check whether the principles are being taken into account in the design of the solution.​

- [Appropriate](https://digital.sbb.ch/en/principles/ux-principles/appropriate/): We shape work so that it suits people’s abilities and enables them to make the most of their potential.
- [Holistic](https://digital.sbb.ch/en/principles/ux-principles/holistic/): We always consider the holistic context of our solutions.
- [Inclusive](https://digital.sbb.ch/en/principles/ux-principles/inclusive/): Our solutions can be used by as many people as possible in as many situations as possible.
- [Recognisable](https://digital.sbb.ch/en/principles/ux-principles/recognisable/): We offer a consistent experience within and between channels.
- [Reduced](https://digital.sbb.ch/en/principles/ux-principles/reduced/): We show as little as possible and as much as necessary.
- [Self-explanatory](https://digital.sbb.ch/en/principles/ux-principles/self-explanatory/): We guide our users and speak their language.
- [Task-oriented](https://digital.sbb.ch/en/principles/ux-principles/task-oriented/): Based on the task we are working on, we model the interplay of people, technology and the organisation in a meaningful way.
- [User-centred](https://digital.sbb.ch/en/principles/ux-principles/user-centred/): We involve real users in our decisions.

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Source: https://digital.sbb.ch/en/principles/ux-principles/overview/