1. What does the element do?

• Images help texts to be understood.

2. When should the element be used?

• Images may be used to support text communication (visual communication).

3. Rules

• The production of images and illustrations is governed by the provisions of KOM. See brand portal: Photos and illustrations
• Images should generally be used sparingly.

4. Variants and statuses

A distinction is made between the following image styles:

• Photography
• Illustration
• Infographics

5. Accessibility

• Text on background (e.g. infographics) must have a minimum contrast of 4.5:1.
• Graphics with information content must include an alternative text.
• The image itself does not have to be described but instead its message in text form.
• Purely decorative graphics (e.g. mood images) expressly do not contain any alternative text.
• Complex visual images (e.g. infographics) must also be created in another form (e.g. tables).