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1. What does the element do?

  • Images help texts to be understood.

2. When should the element be used?

  • Images may be used to support text communication (visual communication).

3. Rules

  • The production of images and illustrations is governed by the provisions of KOM. See brand portal: Photos and illustrations
  • Images should generally be used sparingly.

4. Variants and statuses

A distinction is made between the following image styles:

  • Photography
  • Illustration
  • Infographics

5. Accessibility

  • Text on background (e.g. infographics) must have a minimum contrast of 4.5:1.
  • Graphics with information content must include an alternative text.
  • The image itself does not have to be described but instead its message in text form.
  • Purely decorative graphics (e.g. mood images) expressly do not contain any alternative text.
  • Complex visual images (e.g. infographics) must also be created in another form (e.g. tables).