# Digital banner ads

SBB provides templates for digital banner ads. Two different approaches are used, depending on the format.

## Use

The templates must be adhered to. If the desired format is not available amongst the templates, an existing template can be adapted. A template of a similar size should be used.

In general, and wherever possible, the entire red panel (version 1) should be used. In the case of small or extreme formats, version 2 can be used. It should be ensured that the majority of the banners which are implemented take the form of version 1 with the red panel.

The recommendations for accessible web content 2.0 given by WCAG (Web Content Accessibility Guidelines) must be followed when creating advertising materials.

## Version 1

### Example

[Example 1](https://digital.sbb.ch/assets/downloads/202502_SBB_994x250_mAE.mp4)

### Formats

- Wideboard (994 x 250)
- Expandable Wide Skyscraper (160 (300) x 600)\*
- Expandable Leaderboard (728 x 90 (300))\*
- Expandable Rectangle (300 (400) x 250 (400))\*
- Monsterboard (468 x 400)
- Layer Ad (400 x 400)
- Billboard (970 x 250)
- Halfpage-Ad (300 x 600)
- Maxi Skyscraper (245 x 600)

\*Utilisation of the window in expanded view

## Version 2

### Examples

[Example 1](https://digital.sbb.ch/assets/downloads/202502_SBB_160x600_mAE.mp4)  
[Example 2](https://digital.sbb.ch/assets/downloads/202502_SBB_300x250_mAE.mp4)

### Formats

- Wide Skyscraper (160 x 600)
- Medium Rectangle (300 x 250)
- IAB Fullbanner (468 x 60)
- IAB Leaderboard (728 x 90)
- Wallpaper (728 x 90 & 160 x 600)

## Contact

Contact for templates, questions about corporate design and format customisation: [SBB Brand Portal](https://brand.sbb.ch/hub/2), [marke@sbb.ch](mailto:marke@sbb.ch)  
Questions about accessibility: [Contact page Accessibility](https://digital.sbb.ch/en/accessibility/introduction/contact/)

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Source: https://digital.sbb.ch/en/guidelines/guides/digital-banner-ads/