# Button and link texts.

Button and link texts are short, action-oriented labels.

Their goal is to guide users with as few words as possible, reduce uncertainty and facilitate decision-making.

## Buttons.

Buttons are action triggers, not spaces for explanations. They let users instantly know what will happen when clicked.

Recommendations:

- **Be clear.** Use an instruction or request to act (Buy now, Continue, Send) or a clear navigational cue (e.g. “Go to settings”) so that the action is immediately understandable.
- **Use 1–4 words.** Buttons are scanned, not read. Short labels help to quickly identify actions and distinguish between multiple buttons.
- **Do not explain in the button.** If additional information is needed for understanding, place it above or below the button or in a tooltip.

Examples:

 ![Example for action-group](https://digital.sbb.ch/assets/images/ux-writing/en/action_group_horizontal_light.webp "microcopy action-group-horizontal")

Save

Go to annual planning

Reinvite

Record currency exchange

Show message

Synchronise

Details

Yes

annual planning

Resend profile invitation

Currency exchange

Message

Synchronisation

## Links.

Links lead to additional content or contexts. The label must give a clear indication of where the link leads to or what users can expect there.

Recommendations:

- **Descriptive links.** Use clear wording so that a link is understandable even without surrounding text.

Examples:

 ![Example for a link](https://digital.sbb.ch/assets/images/ux-writing/en/link_light.webp "microcopy link")

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### Title case vs. Sentence case.

 We use sentence case as studies have proven it is better in terms of readability.  
The only exception to this are product names which are in uppercase, for example: Buy a Half Fare Travelcard.

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Source: https://digital.sbb.ch/en/foundation/language/button-and-links/