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Which principles need to be taken into account for a good user experience? ​

The attention for user experience is growing within SBB and is no longer an important topic only for the UX team. ​ We have created the UX principles to strengthen a common view of how user experience should be understood and lived within SBB. ​

The six principles should be perceived as guidelines. They help you and everyone involved to ensure that UX concept decisions within your project can be aligned accordingly. ​

You can apply these principles as a tool for the entire duration of your project. ​At the beginning of a project, everyone who is involved should be aware of the principles. During the project you regularly check whether the principles are being taken into account in the design of the solution. ​