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We shape work so that it suits people’s abilities and enables them to make the most of their potential.

People play an active and effective role in the workplace when the working environment, conditions and task enable them to do so. That’s why we shape these factors so that they suit people and enable them to make the most of their potential.


For example, automation means that humans can be replaced for routine tasks, which is a good idea in principle. However, if automation leads to an increase in strictly monitoring activities that people mostly find boring, the risk is that this set-up will no longer meet the needs and abilities of most people.