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Digital banner ads

SBB provides templates for digital banner ads. Two different approaches are used, depending on the format.

Use

The templates must be adhered to. If the desired format is not available amongst the templates, an existing template can be adapted. A template of a similar size should be used.

In general, and wherever possible, the entire red panel (version 1) should be used. In the case of small or extreme formats, version 2 can be used. It should be ensured that the majority of the banners which are implemented take the form of version 1 with the red panel.

The recommendations for accessible web content 2.0 given by WCAG (Web Content Accessibility Guidelines) must be followed when creating advertising materials.

Example

Example 1

Formats

  • Wideboard (994 x 250)
  • Expandable Wide Skyscraper (160 (300) x 600)*
  • Expandable Leaderboard (728 x 90 (300))*
  • Expandable Rectangle (300 (400) x 250 (400))*
  • Monsterboard (468 x 400)
  • Layer Ad (400 x 400)
  • Billboard (970 x 250)
  • Halfpage-Ad (300 x 600)
  • Maxi Skyscraper (245 x 600)
* Utilisation of the window in expanded view

Templates available

  • Wideboard (994 x 250)

Examples

Example 1

Example 2

Example 3

Formats

  • Wide Skyscraper (160 x 600)
  • Medium Rectangle (300 x 250)
  • IAB Fullbanner (468 x 60)
  • IAB Leaderboard (728 x 90)
  • Wallpaper (728 x 90 & 160 x 600)

Templates available

  • Wide Skyscraper (160 x 600)
  • Medium Rectangle (300 x 250)



HTML5 templates for download

Contact

Questions about CD: SBB Brand Portal, marke@sbb.ch
Questions about accessibility: Link